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Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.
In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last -- the opposite of how things are done now.
- Sales Rank: #1800739 in Books
- Published on: 1999-08-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.00" l, .92 pounds
- Binding: Paperback
- 320 pages
Amazon.com Review
Currently, computer users must navigate a sea of guidebooks, frequently asked questions (FAQs), and wizards to perform a task such as searching the Web or creating a spreadsheet. While Donald Norman acknowledges that the personal computer allows for "flexibility and power," he also makes its limitations perfectly clear. "The personal computer is perhaps the most frustrating technology ever," he writes. "It should be quiet, invisible, unobtrusive." His vision is that of the "information appliance," digital tools created to answer our specific needs, yet interconnected to allow communication between devices.
His solution? "Design the tool to fit so well that the tool becomes a part of the task." He proposes using the PC as the infrastructure for devices hidden in walls, in car dashboards, and held in the palm of the hand. A word of caution: some of Norman's zealotry leads to a certain creepiness (global positioning body implants) and goofiness (electric-power-generating plants in shoes). His message, though, is reasonably situated in the concept that the tools should bend to fit us and our goals: we sit down to write, not to word process; to balance bank accounts, not to fill in cells on a spreadsheet. In evenly measuring out the future of humanity's technological needs--and the limitations of the PC's current incarnation--Norman presents a formidable argument for a renaissance of the information appliance. --Jennifer Buckendorff
From Publishers Weekly
The personal computer industry is still in its "rebellious adolescent stage," says Norman, who asserts that it is time for it to "grow up" and "enter the... world of consumer appliances"Aconvenient, versatile, pleasurable tools with potential to communicate with each other in a global information matrix. Norman (The Design of Everyday Things; Things That Make Us Smart), an established voice in the field, explains why and offers prescriptions for how such changes are to come about, together with specific ideas about what kinds of information devices might emerge. He synthesizes wisdom from the history of technology, industrial social sciences, product design and marketing to support his vision of information appliances. The key reform he advocates is human-centered product design emphasizing user experience in addition to technology and marketing considerations. Norman's provocative analysis is laced with analogies and anecdotes, and is augmented by 128 illustrations. Though all the subtitle's claims are addressed in distinct chapters, some portions seem superfluous. Because "usability often lies in the details," the argument can occasionally get bogged down in minutiae or broad-stroke summaries of motion study and other historical innovations. Stylistic glitches aside, however, Norman offers an enlightening and pragmatic account of the interrelated currents and riptides affecting product development in the computer/information industry. Readers who digest this analysis will be well rewarded.
Copyright 1998 Reed Business Information, Inc.
From Library Journal
The more things that computers do, the more complicated they invariably become to use. Norman contends that the personal computer is nearing the end of its life cycle, to be replaced by intuitive, task-focused "information appliances."
Copyright 1999 Reed Business Information, Inc.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Perhaps the weakest book by an excellent author
By A Customer
Much of what Norman says in "The Invisible Computer" needs to be said, and based on his earlier work, I expected it to be said clearly. Unfortunately, this book appears to be a bunch of lectures put into book form with insufficent effort spent to remove overlaps between chapters.
Much of the history is fascinating, particularly the idea of "peripherals" for electric motors around 1910, and the technological/business battles about phonograph standards.
Overall an interesting book, but I expected better writing from Norman.
0 of 0 people found the following review helpful.
Not as provocative as the title
By David P. Bishop
The book is absolutely not as provocative as the title. There is some solid information in it about:
* user-centered design,
* the technology life cycle,
* product design processes, and
* why it is so hard to design easy to use products which are successful in the marketplace
By way of example: If you are unfamiliar with Moore's book "Crossing the Chasm," there is a decent summary in Chapter 2 of Norman's book, and he covers issues like this reasonably well throughout the book, and ties them in to product design issues. None of this is new, though, and it might have little to do with information appliances.
I was hoping for a bit of a harder sell from Norman, to see him stick his neck out and make a stronger call for an information-appliance-rich future, but he spent too much time on supporting information to ever cover his vision well.
If you have read Moore's book, have read Mirrorworlds, and do human-centered design on a daily basis, then read:
Chapter 3 ("The Move to Information Appliances"), Chapter 11 ("Disruptive Technologies"), and Chapter 12 ("A World of Information Appliances") ...and skip the rest of the book.
If you who would like a broad brush overview of some of the bullet points listed earlier, consider this book. In fact, skip chapters 3,11, and 12. Just don't be confused about the originality of Norman's work, here: he may be an evangelist, but the gospel did not originate with him.
If you want to read Don Norman, consider "Turn Signals are the Facial Expressions of Automobiles" and "The Design of Everyday Things" before you read "The Invisible Computer.
4 of 5 people found the following review helpful.
A good read, although difficult to accept his major thesis
By Jim Richards
This book covers in detail the role technology has pervasively interrupted our lives by intruding into everyday living. His major point is that we should have small, independent devices that do one task and one task well, rather than a general-purpose computer to do many tasks. Personally as a technologist I disagree with his major assumptions and points and found the book and some of it's major themes troubling.
An example is the way children interact with computers compared to senior citizens. When a child grows up with something is becomes natural. Most children who have access to a computer at an early stage find it as natural as using a video/DVD player, television or CD player. If the technology is introduced at an early stage it become part of the natural language of the child. Normal disagrees with this, and I think although he is a well researched observer that this is one failing of the book.
It wasn't until I reached the last quarter of the book that I could start to agree with his ideas and see the point he was trying to make. That is that some devices work as an appliance. The examples of the TiVo (which we don't have here in Australia) seem best to fit the example. They do one thing, and do it well. Network Computers are the other example, where the complexity of the device is hidden from the user (although he still feels uncomfortable with NC's as they are still "computers".)
Norman's style of writing made me think I had skipped back a few pages every now and then as he often will repeat himself in greater detail over points he thinks are important.
If you're a technologist you should read it. But don't take it as gospel. Although Normal is correct in some of his point, you need to use your own experience and environment to understand the points he is trying to make, rather than accepting them carte blanch.
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