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In So Many Words: Arguments and Adventures, by Robert Schmuhl

In So Many Words: Arguments and Adventures, by Robert Schmuhl



In So Many Words: Arguments and Adventures, by Robert Schmuhl

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In So Many Words: Arguments and Adventures, by Robert Schmuhl

Since 1975, Robert Schmuhl's writing and teaching have focused on American political culture and contemporary communication, particularly the news media. In So Many Words brings together nearly forty of Schmuhl's previously published essays, which have appeared in the Washington Post, Philadelphia Inquirer, Chicago Tribune, Boston Globe, American Journalism Review, and Notre Dame Magazine, among others. From investigating contemporary political life, to assessing the current state of journalism, to ruminating on today's republic of letters, this volume demonstrates one writer's probing—and catholic—curiosity. Arranged thematically, with the essays divided into three sections—Matters Political and Journalistic, Matters Literary, and Matters Personal—In So Many Words invites readers to ponder a wide range of issues, such as the debate over preemptive war, the compositional idiosyncrasies of wordsmiths, and the vagaries of media punditry. Variety, in both subjects considered and approaches pursued, is a hallmark of this collection. The essay form allows the author to move back and forth between longer and shorter expositions and serious or more playful perspectives. The phrase “in so many words” carries two meanings: precision or exactitude in language and candor or plain speaking. This is a book that lives up to its title by presenting arguments and dramatizing adventures in no uncertain terms. Whether stimulating thought, generating controversy, or evoking laughter, the consistently high quality of Schmuhl's writing throughout In So Many Words offers both elucidation and enjoyment.
"If you—like most of us—find wisdom and wit in seriously short supply, you can get yourself an immediate refill by reading and relishing Robert Schmuhl's In So Many Words. In his inspired essay on U.S. foreign policy, 'Going Our Way,' Schmuhl proves to be a prophet—with both honor and wisdom; in 'Confessions of a Quote Slut,' his humor pulls back the curtain and reveals 'dark secrets' about those of us who make contemporary journalism. I am completely confident if you read 'Between Books' and 'Scout's Honor'—and the pieces in between—Schmuhl, just as he made me, will make you laugh and will make you think." —Mark Shields, syndicated columnist, political commentator for The NewsHour with Jim Lehrer on PBS "Bob Schmuhl is the guy I read when I want to understand how things political, cultural, and journalistic interact—and how the world works as a result. He's an analyst who is cool and collected, and so it's cool to know that he's collected, between cloth covers." —David M. Shribman, executive editor of Pittsburgh Post-Gazette, syndicated columnist, and Pulitzer prize winner "I’ve known and respected the work of Bob Schmuhl my entire professional life. This collection of his work shines with enthusiasm for journalism, American culture, and the English language." —Roy Peter Clark, senior scholar, The Poynter Institute, and author of Writing Tools: 50 Essential Strategies for Every Writer

  • Sales Rank: #5999586 in Books
  • Published on: 2006-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .70" w x 6.00" l, 1.00 pounds
  • Binding: Hardcover
  • 224 pages

Review
“Readers who enjoy the works of the great International Herald Tribune columnist William Pfaff and the estimable New York Times reporter and columnist Thomas Friedman will find comparable delight in Schmuhl’s book. A collection of previously published newspaper and magazine articles written over the last decade, the book ranges confidently across presidential politics, foreign policy, history, the celebrity culture and the present crisis of the news business, all with impressively sure footing.” —Chicago Tribune (December 17, 2006)

"This collection of nearly 40 essays by the director of Notre Dame's Gallivan Program in Journalism, Ethics and Democracy focuses on American political culture and contemporary communication, particularly the news media." —Notre Dame Magazine (Autumn 2006)

From the Publisher
"Readers who enjoy the works of the great International Herald Tribune columnist William Pfaff and the estimable New York Times reporter and columnist Thomas Friedman will find comparable delight in Schmuhl's book. A collection of previously published newspaper and magazine articles written over the last decade, the book ranges confidently across presidential politics, foreign policy, history, the celebrity culture and the present crisis of the news business, all with impressively sure footing." --Chicago Tribune, December 17, 2006

From the Back Cover
"If you—like most of us—find wisdom and wit in seriously short supply, you can get yourself an immediate refill by reading and relishing Bob Schmuhl's In So Many Words. In his inspired essay on US foreign policy, 'Going Our Way,' Schmuhl proves to be a prophet—with both honor and wisdom; in 'Confessions of a Quote Slut,' Bob's humor pulls back the curtain and reveals 'dark secrets' about those of us who make contemporary journalism. I am completely confident if you read 'Between Books' and 'Scout's Honor'—and the pieces in between—Bob Schmuhl—just as he made me—will make you laugh and will make you think." —Mark Shields, Syndicated Columnist, Political Commentator/NewsHour with Jim Lehrer

"Bob Schmuhl is the guy I read when I want to understand how things political, cultural, and journalistic interact—and how the world works as a result. He's an analyst who is cool and collected, and so it's cool to know that he's collected, between cloth covers." —David M. Shribman, executive editor of Pittsburgh Post-Gazette, syndicated columnist, and Pulitzer prize winner

"I’ve known and respected the work of Bob Schmuhl my entire professional life. This collection of his work shines with enthusiasm for journalism, American culture, and the English language." —Roy Peter Clark, senior scholar, The Poynter Institute, and author of Writing Tools: 50 Essential Strategies for Every Writer

"Unlike many collections, there is minimal redundancy with this one. The range of topics is a tribute to the author's diverse interests and knowledge. There is a generosity of spirit that runs through Robert Schmuhl's work that I am certain his readers (and his students) appreciate. Furthermore, these pieces are well researched." —Philip Seib, Lucius W. Nieman professor of Journalism, Marquette University

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^^ Download The Enlightened Joseph Priestley: A Study of His Life and Work from 1773 to 1804, by Robert E. Schofield

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Winner of the 2006 Roy G. Neville Prize for Biography Awarded by the Chemical Heritage Foundation, inThe Enlightened Joseph Priestley Robert Schofield completes his two-volume biography of one of the great figures of the English Enlightenment. The first volume, published in 1997, covered the first forty years of Joseph Priestley's life in England. In this second volume, Schofield surveys the mature years of Priestley, including the achievements that were to make him famous the discovery of oxygen, the defenses of Unitarianism, and the political liberalism that characterized his later life. He also recounts Priestley's flight to Pennsylvania in 1794 and the final years of his life spent along the Susquehanna in Northumberland. Together, the two volumes will stand as the standard biography of Priestley for years to come.
Joseph Priestley (1733-1804), a contemporary and friend of Benjamin Franklin and Thomas Jefferson, exceeded even these polymaths in the breadth of his curiosity and learning. Yet Priestley is often portrayed in negative terms, as a restless intellect, incapable of confining himself to any single task, without force or originality, and marked by hasty and superficial thought. In The Enlightened Joseph Priestley, he emerges as a man who was more than a lucky empiricist in science, more than a naive political liberal, more than an exhaustive compiler of superficial evidence in militant support of Unitarianism. In fact, he was learned in an extraordinary variety of subjects, from grammar, education, aesthetics, metaphysics, politics, and theology to natural philosophy. Priestley was, in fact, a man of the Enlightenment. Praise for The Enlightenment of Joseph Priestley (1997): It is with great pleasure that one turns to this long anticipated biography of Priestley by Robert Schofield. . . . The Enlightenment of Joseph Priestley begins the daunting task of finally producing an integrated overview of Priestley the man, the scientist, the theologian, the political theorist, and the educator begins, rather than completes, because Schofield has chosen to terminate his account in 1773, the year that Priestley turned forty. The amount of information on Priestley is so vast that at least two volumes will be required to complete the task. . . . Though chemists will be disappointed that Schofield's decision to terminate his account in 1773 means that most of Priestley s most important work on pneumatic chemistry is not covered, they will still find the book of great interest and will be likely, like the reviewer, to keep their fingers crossed in anticipation that we will soon see the publication of volume two.
--William B. Jensen, Journal of Chemical Education

  • Sales Rank: #4491052 in Books
  • Published on: 2004-08-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.70 pounds
  • Binding: Hardcover
  • 480 pages

Review
Robert E. Schofield's last volume of his biography of Priestley devotes detailed chapters both to philosophical doctrines and to the extraordinary controversies they engendered. No author has done a better job at laying out the complexities of a materialism that Priestley saw as compatible with Christianity and of a necessitarianism he thought would rescue Protestantism from the absurdity of Calvinist doctrine. . . . he has written in a masterly way about a subject that is uniquely his own. Robert E. Schofield's last volume of his biography of Priestley devotes detailed chapters both to philosophical doctrines and to the extraordinary controversies they engendered. No author has done a better job at laying out the complexities of a materialism that Priestley saw as compatible with Christianity and of a necessitarianism he thought would rescue Protestantism from the absurdity of Calvinist doctrine. . . . he has written in a masterly way about a subject that is uniquely his own. --Margaret C. Jacob, The Journal of American History

Robert Schofield has done this remarkable man proud. Others may write shorter and perhaps more popular biographies of Joseph Priestley, but they will do so in the shadow of this magisterial work. --Derek A. Davenport, Bulletin for the History of Chemistry

Undaunted by the great mass, intellectual range and contextual variety of Joseph Priestley's work and life, Robert Schofield deserves our lasting gratitude for bringing to bear a scholarly lifetime's knowledge of his subject in this concluding volume of his intellectual biography. --John Christie,The Times Higher Education Supplement

Robert Schofield has done this remarkable man proud. Others may write shorter and perhaps more popular biographies of Joseph Priestley, but they will do so in the shadow of this magisterial work. --Derek A. Davenport, Bulletin for the History of Chemistry

Undaunted by the great mass, intellectual range and contextual variety of Joseph Priestley's work and life, Robert Schofield deserves our lasting gratitude for bringing to bear a scholarly lifetime's knowledge of his subject in this concluding volume of his intellectual biography. --John Christie,The Times Higher Education Supplement

From the Back Cover
Joseph Priestley (1733-1804) is one of the major figures of the English Enlightenment. A contemporary and friend of Benjamin Franklin and Thomas Jefferson, he exceeded even these polymaths in the breadth of his curiosity and learning. Yet no one has attempted an all-inclusive biography of Priestley, probably because he was simply too many persons for anyone easily to comprehend in a single study. Robert Schofield has devoted a lifetime of scholarship to this task. The result is a magisterial book, covering the life and works of Priestley during the critical first forty years of his life. Although Priestley is best known as a chemist, this book is considerably more than a study in the history of science. As any good biographer must, Schofield has thoroughly studied the many activities in which Priestley was engaged. Among them are theology, electricity, chemistry, politics, English grammar, rhetoric, and educational philosophy. Schofield situates Priestley, the provincial dissenter, within the social, political, and intellectual contexts of his day and examines all the works Priestley wrote and published during this period. Schofield singles out the first forty years of Priestley's life because these were the years of preparation and trial during which Priestley qualified for the achievements that were to make him famous. The discovery of oxygen, the defenses of Unitarianism, and the political liberalism that characterize the mature Priestley - all are foreshadowed in the young Priestley. A brief epilogue looks ahead to the next thirty years when Priestley was forced out of England and settled in Pennsylvania, the subject of Schofield's next book. But this volume stands alone as thedefinitive study of the making of Joseph Priestley.

About the Author
Robert E. Schofield is Professor of History Emeritus at Iowa State University, where he was also Director of the Program in History of Technology and Science. The first volume of his Priestley biography, The Enlightenment of Joseph Priestley, was published by Penn State Press in 1997. He is also the editor of A Scientific Autobiography of Joseph Priestley (1733-1804) (1966).

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1 of 1 people found the following review helpful.
A major transitional figure in Western science - Joseph Priestley
By Daniel Putman
This review is for both volumes of the Priestley biography: The Enlightenment of Joseph Priestley and this volume, The Enlightened Joseph Priestley. The two volumes are the culmination of 40 years of research by Robert Schofield and they are a worthy testament to a life's work.

The first volume, from 1733-1773, covers Priestley's education and early ministries at Needham Market and Nantwich, his extensive work at Warrington Academy, and his ministry at Leeds. If the reader wants to get an overview of Priestley's major accomplishments in chemistry, the second volume would fill that need. But if you want an excellent presentation of why and how Priestley became the person in volume two, this volume is critical. Schofield does a fine job of showing how Priestley became more and more liberal in his theological thinking and why he always tied his early experimentation into his religious beliefs. The first volume shows the pressures and criticisms he lived under while preaching in conservative churches and believing more and more in what eventually became a Unitarian belief system. It was hard to preach to a traditional congregation when one does not believe that Jesus was God and most of the beliefs of traditional Christianity were the result of accretions added by later writers and by the established church! People constantly thought these beliefs made Priestley, if not an outright atheist, then one of several labels that made him a heretic and completely unacceptable as a minister. Yet at the same time Priestley was deeply religious, devoted to helping the people in his congregation, and a superb teacher. In fact, as Schofield shows, teaching was a common thread that runs through Priestley's life, both in the classroom and through his voluminous and constant writing. If you are more interested in the history of religion and especially of Unitarianism, this volume is as essential as the second. There are many major figures in history who made significant contributions to human development that I would not especially be interested in having as a friend but Joseph Priestley was an exception. His courage, intelligence, willingness to listen, and dedication to the good of those he worked with would have made him not just a groundbreaker in religion and science but the kind of person that this writer anyway would have liked to be around.

The second volume, from 1773-1804, covers Priestley's work as a "companion" to Lord Shelburne, his extended ministry at Birmingham, his abbreviated ministry at Clapton/Hackney, and the last ten years of his life in Northumberland, Pennsylvania. In a sense this is a more interesting volume because more important events occur in Priestley's life. He isolates "dephlogisticated air" (what Lavoisier was to call "oxygen") and other gases for the first time, the events that were to give him lasting fame in science. At the same time he gets into extensive arguments with Lavoisier over how to understand chemistry, has his home and church destroyed by rioters in Birmingham, and emigrates to America where, as usual, he tries to start a new college. Priestley continues his written communication, begun in volume one, with Benjamin Franklin and numerous others now well-known to history and ends his life a hero to President Thomas Jefferson. His ideas developed to their full extent and at the same time he becomes more set in his ways. His absolute refusal to accept the "new chemistry" and his lifelong support for "phlogiston" made him a scientific anachronism in his own life. He becomes even more outspoken for his nontraditional religious beliefs and seems to have no fear of what his writings would produce in terms of results. He becomes one of the founders of Unitarianism in the United States. It is hard to imagine a life more fully and creatively lived with such various contributions to human life yet Priestley's contributions have been largely ignored, probably, as Schofield notes, because of the criticism after his death about his conservative science and his liberal religion. Schofield's biography goes a long way toward giving Priestley the credit he is due without at all leaving out his weaknesses.

Two structural factors are important in this biography. The first is that each volume is sectioned off by Priestley's physical location at the time, for example, "Warrington Academy," "Leeds," "Birmingham." Then, under that heading, Schofield has sections on "Theology," "Politics," "Science," etc. and deals with Priestley's writing and work in those areas at that location. The second factor, more important, is the extensive use of Priestley's writings in each volume. Schofield has an important line in the Preface to this second volume that the reader should be aware of. "So far as I have been able to do so, I have consulted and described every published writing of Joseph Priestley and attempted to place every bit of it in its historical context." If I have any criticism of this great biography, it is in the "described" part of that quote. Schofield does exactly what he says and the result, especially in the second volume, is a great deal of repetition about Priestley's ideas. That is inevitable if you are going to describe, even minimally, EVERY published writing. And Priestley wrote a lot. In the Preface to the first volume Schofield says that there are over 150 titles in Priestley's bibliography and, by the end of volume two, I am quite certain that Schofield achieved what he set out to do in terms of description! Schofield often will skip sections that are the outright rewriting of earlier ideas. He also does a good deal of summarizing. Still, the effect of reading Priestley's ideas on religion for the fifth time (or so) can be a little mind-numbing. I did not have that sense in the first volume because it is there that the ideas are first developed. But, despite Schofield's best efforts, given his point in the Preface, it is inevitable that repetition be an issue in the second volume when Priestley spent much time in the last part of his life defending his ideas formulated earlier. However, given this, it is also important to keep in mind another of Schofield's goals. He is writing a biography for those interested in the history of science and religion but he is also establishing a baseline for future work on Priestley. He says, and I agree, that it is time that this man was more fully appreciated and a precise chronological description of his writing will provide the best way to do that. Schofield is a good writer with an excellent style but at times his stated goal of completeness runs up against his high quality writing. The two volumes might have "flowed" better if, as most biographers, Schofield had selected out Priestley's major works in science, religion and philosophy. But he did not - this is complete. The completeness is important because no one after this biography can seriously misquote Priestley again or refuse to see his critical role in the history of chemistry and religious development in the West. Given the dual purpose of a well-written biography and scholarly completeness for future reference, this book in two volumes is a clear success.

For those interested in the history of chemistry, here are some of the major leaps forward in the field. For those interested in the history of religion, here is a reformer who made what we still call "liberal religion" a vital part of our heritage. The fact that Priestley seamlessly combined these two areas is a sign of when he lived - the end of the Enlightenment and the beginning of modern science. These two volumes are a major addition to our intellectual understanding of both Joseph Priestley and the times in which he lived.

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In The Great Lead Water Pipe Disaster, Werner Troesken looks at a long-running environmental and public health catastrophe: 150 years of lead pipes in local water systems and the associated sickness, premature death, political inaction, and social denial. The harmful effects of lead water pipes became apparent almost as soon as cities the world over began to install them. Doctors and scientists noted cases of acute illness and death attributable to lead in public water beginning in the middle of the nineteenth century, and an editorial in the New York Herald called for the city to study the matter after a bizarre illness made headlines in 1868. But officials took no action for many years. New York City, for example, did not take any steps to reduce lead levels in water until 1992, long after the most serious damage had been done. By then, in any case, much of the old lead pipe had been replaced with safer materials.Troesken examines the health effects of lead exposure, analyzing cases from New York City, Boston, and Glasgow and many smaller towns in Massachusetts, New Hampshire, and England. He draws on period accounts, government reports, court decisions, and economic and demographic analysis to document the widespread nature of the problem, the recognized health effects--particularly for pregnant women and young children--and official intransigence. He presents an accessible overview of the old and new science of lead exposure--explaining, for example, why areas with soft water suffered more harmful effects than areas with hard water. And he gives us compelling and vivid accounts of the people and politics involved. The effects of lead in water continue to be felt; many older houses still have lead service pipes. The Great Lead Water Pipe Disaster is essential reading for understanding this past and ongoing public health problem.

  • Sales Rank: #738032 in Books
  • Published on: 2008-09-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .63" w x 6.00" l, .91 pounds
  • Binding: Paperback
  • 328 pages

Review

"Werner Troesken has written a fascinating detective story of a little-known environmental disaster. He shows that lead from water pipes killed and sickened millions without anyone realizing the culprit's identity. Underdeveloped scientific knowledge, cost considerations, municipal water-supply boosterism, and liability law led to a complete denial of the evidence. Essential for anyone interested in public health, science, history, or politcs." Dora Costa, Professor of Economics, MIT



"A full and valuable discussion of a long-neglected public health problem."--Herbert Needleman, School of Medicine, University of Pittsburgh



Werner Troesken's superb analysis of a wide variety of sources makes a major contribution to both historical studies of heath and medicine and to contemporary health policy debates. The problems created by lead water pipes existed in the United States and Britain for more than a century, and Troesken uses data past and present to detail the causes, effects, and consequences of the resulting health troubles, and how and why public officials avoided dealing with them. This is an important book for historians, public health officials, and social scientists.

(Stanley Engerman, John H. Munro Professor of Economics and Professor of History, University of Rochester, coauthor of Time on the Cross: The Economics of American Negro Slavery)

" The Great Lead Pipe Disaster is a fascinating read, one that in exploring the intersections of public health, public policy, science, and economics offers lessons and has implications far beyond the details of lead content in water." Ray Bert Civil Engineering



"A challenging and important contribution to our understanding of one of the great public health problems of the past two centuries -- lead and it's pollution of the environment. Troesken has provided us with new insights, and we should applaud him for it." American Scientist



"A full and valuable discussion of a long-neglected public health problem." Herbert L. Needleman , Professor of Psychiatry and Pediatrics, University of Pittsburgh School of Medicine



"Each chapter is wonderfully written in accessible language, and the author is meticulous with attributions and supporting evidence." Leonardo Trasande JAMA

About the Author
Werner Troesken is Professor of History at the University of Pittsburgh and Faculty Research Associate at NBER. He is the author of Water, Race, and Disease (MIT Press, 2004).

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  • Published on: 1995-10
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  • Binding: Loose Leaf

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The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. 


  • At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive.
  • Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%.
  • Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context.
  • Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges.
  • Smarter Pricing is a fast and focused companion to practical price management, for executives and marketers in every sector.

  • Sales Rank: #4323312 in Books
  • Published on: 2005-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .95" w x 6.50" l, 1.33 pounds
  • Binding: Paperback
  • 215 pages

Review

" ... this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006

From the Back Cover

Are your prices too low?

 

Some of your customers would pay more, and there are times and places where you could charge more. Of course none of your customers will tell you this, as competitors tempt them with promises of lower prices and the media trains them to be bargain-hunters.

 

All this price pressure is one way. Downwards.  This book will help you to move your customers and your business in the other direction. Upwards.

 

It’s all about commanding the right price, and the right price is, more than you would imagine possible, a higher one.

 

This is Smarter Pricing, and these are the rules of commanding a higher price and capturing more value.

 

About the Author

 

Tony Cram is a Programme Director at Ashridge Business School - one of Europe's leading centres for Management Development. Tony designs and delivers programmes on business strategy and market innovation.

Internationally he has taught at Swedish Institute of Management, Vlerick

Leuven Gent Management School, Stockholm School of Economics, PEF

University Styria, and University of Michigan, USA.

 

Tony has a particular interest is in understanding Customer Value,

developing brands and the dynamics of long-term business relationships. He

speaks at public conferences on competitive marketing and innovation, and

has written and contributed to many books including- Customers that Count

How to build living relationships with your most valuable customers.

(Financial Times Prentice Hall 2001), The Power of Relationship Marketing

(Pitman Publishing 1996, paperback ed. 2002).

 

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0 of 0 people found the following review helpful.
Great business management book
By Romeo Richards
This book is great for anyone in business management. The author touches on many different topics including making smarter pricing decisions, implementing pricing strategies, pricing sensitivity, creative communication of pricing, promotions, and so much more.

Romeo Richards
How To Market And Manage A Private Medical Practice

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Minggu, 23 Maret 2014

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"If you turn left at the next corner, you will see a blue house at the end of the street." That sentence -- a conditional -- might be true even though it is possible that you will not see a blue house at the end of the street when you turn left at the next corner. A moving van may block your view; the house may have been painted pink; a crow might swoop down and peck out your eyes. Still, in some contexts, we might ignore these possibilities and correctly assert the conditional. In this book, Christopher Gauker argues that such context-relativity is the key to understanding the semantics of conditionals. Contexts are defined as objective features of the situation in which a conversation takes place, and the semantic properties of sentences -- conditionals included -- are defined in terms of assertibility in a context.One of the primary goals of a theory of conditionals has to be to distinguish correctly between valid and invalid arguments containing conditionals. According to Gauker, an argument is valid if the conclusion is assertible in every context in which the premises are assertible. This runs counter to what Gauker sees as a systematic misreading of the data by other authors, who judge arguments to be invalid if they can think of a context in which the premises are judged true and some other context in which the conclusion is judged false. Different schools of thought on conditionals reflect fundamentally different approaches to semantics. Gauker offers his theory as a motive and test case for a distinctive kind of semantics that dispenses with reference relations and possible worlds.

  • Sales Rank: #1348590 in Books
  • Published on: 2005-11-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .50" w x 5.38" l, 1.07 pounds
  • Binding: Paperback
  • 344 pages

Review

A bold attempt to rethink the analysis of conditionals and the foundations of semantics at one fell swoop. In accounting for the logical validity of arguments involving conditionals, Gauker highlights their context-relativity. The 'context-logical' approach he advocates is comparable in orientation and scope to situation theory, and it deserves a comparably wide audience.

(François Recanati, Institut Jean-Nicod, Paris)

Christopher Gauker has produced the most sophisticated and comprehensive theory of the semantics and logic of conditionals yet available, and his book should be read by all philosophers, logicians, and linguists interested in the subject. His theory provides the first completely general and entirely rigorous account of the context-relativity of conditionals. It explains in a novel and extremely plausible fashion the semantic distinction between indicative and subjunctive conditionals and the consequent differences between their logics. Gauker shows convincingly how his theory is superior to its best-known rivals both in accommodating our linguistic intuitions and in avoiding the logical puzzles that beset other approaches.

(E. J. Lowe, Department of Philosophy, University of Durham)

Indicative and subjunctive conditionals have presented some of the more difficult problems in the philosophy of language and logic. In this impressive book, Christopher Gauker brings his earlier work on logic and pragmatics to bear on these intriguing problems. His theory is rich in detail, and shows great sensitivity both to issues of how we use language in context and to logical issues such as validity and even decidability. His arguments are carefully crafted and incisive, but also presented in a clear and accessible style.

(Michael Glanzberg, Department of Philosophy, University of California, Davis)

This original account of how semantics might usefully be broadened to include kinds of context-relativity that hitherto have been thought of as belonging to pragmatics weaves together a number of novel lines of thought. The success of an enterprise of this shape and ambition should be judged more by its capacity to stimulate than by its capacity to convince. By that standard, Conditionals in Context is a resounding success.

(Robert B. Brandom, Distinguished Service Professor, Department of Philosophy, University of Pittsburgh)

About the Author
Christopher Gauker is Professor of Philosophy at the University of Cincinnati.

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Unique Now...or Never: The Brand is the Company Driver in the New Value Economy, by Jesper Kunde

"Let Kunde get into your mind, and you may just end up getting into your customer's mind! "A bravura performance from the undisputed Maestro of value positioning." Tom Peters, Palo Alto." "Kunde, whose "Corporate Religion "has been a bestseller since 1997, is probably the best brand guru in Europe. This is an elegantly written production that clarifies the enormous task facing business. "'You must have either a unique product, a unique shop, a unique service or a unique brand. If you have none of these you will vanish'"." " Book of the Week, The Sunday Times" Our parents valued products. Tangible, measurable, reassuringly solid things. Today, products are almost indistinguishable. Our generation of consumers focuses on attitude, emotional content and immaterial value. If you want to sell me a power drill, don't tell me how many watts the engine is; tell me how good I'll feel when a set of shelves I've put up stays up. This is the new value economy. Value differentiation is a crucial factor for success and the question on everybody's mind is simple: How do I stand out in the turmoil? What does it take to be unique? First you have to change your mindset.Always front a company with the brand - never ever the product. Understanding the power of a unique brand gives value-driven companies an advantage in the market. "Unique, Now or Never" sets out four new tools for companies in the new value economy to achieve that advantage. So ask yourself Do you have a unique company? If not - then change it Do you work in a unique company? If not - then find one Do you have a unique culture? If not - then build one

  • Sales Rank: #3486650 in Books
  • Published on: 2002-07-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x 1.10" w x 7.10" l,
  • Binding: Hardcover
  • 352 pages

Review
"Kunde, whose "Corporate Religion "has been a bestseller since 1997, is probably the best brand guru in Europe. This is an elegantly written production that clarifies the enormous task facing business. "'You must have either a unique product, a unique shop, a unique service or a unique brand. If you have none of these you will vanish'"." " Book of the Week, The Sunday Times " "Jesper Kunde is a name you can expect to see on the global business advisors' marquee for a long time to come. The outspoken Danish marketing phenom is more in touch with exactly what it will take to create an energetic, encompassing, exciting, provocative, profitable and sustainable value position in the 'new' economy than anyone practicing today. His message to managers is 'tough love'. This book is not for the faint of heart. It is not for you unless you are ready to shed decades of marketing 'wisdom' and painstakingly build - in the spirit of a Nike, a Virgin, a Nokia - your essential value proposition. It is not for you unless you are prepared to organize your entire company into a focused system that supports and exudes the essence of whom you are and why what you offer to the world matters. Let Kunde get into your mind, and you may just end up getting into your customers' mind! A bravura performance from the undisputed Maestro of Value Positioning". " Tom Peters, Palo Alto. "

From the Back Cover
"Jesper Kunde is a name you can expect to see on the global business advisors' marquee for a long time to come. This book is not for the faint of heart. It is not for you unless you are ready to shed decades of marketing "wisdom" and painstakingly build—in the spirit of a Nike, a Virgin, a Nokia—your essential value proposition. It is not for you unless you are prepared to organize your entire company into a focused system that supports and exudes the essence of who you are and why what you offer to the world matters. Let Kunde get into your mind, and you may just end up getting into your customer's mind! A bavura performance from the undisputed Maestro of value positioning."

—Tom Peters, Palo Alto

Our parents valued products. Tangible, measurable, reassuringly solid things. Today, products are almost indistinguishable. Our generation of consumers focuses on attitude, emotional content and immaterial value. If you want to sell me a power drill, don't tell me how many watts the engine is; tell me how good I'll feel when a set of shelves I've put up stays up. This is the New Value Economy.

Value differentiation is a crucial factor for success and the question on everybody's mind is simple: How do I stand out in the turmoil? What does it take to be unique? First you have to change your mindset. Always front a company with the brand—never ever the product.

Understanding the power of a unique brand gives value-driven companies an advantage in the market. Unique, Now or Never sets out four new tools for companies in the New Value Economy to achieve that advantage.

About the Author
Danish-born Jesper Kunde is renowned throughout Scandinavia as a visionary businessman and branding expert. He worked for Carlsberg and the electronics company LK before he started the advertising agency Kunde & Co. with his partner Gaute Høgh in 1988. By practicing what they preach, Kunde & Co. has established itself as one of Scandinavia's largest intergrated advertising agencies with offices in England, Norway, Switzerland, and Finland. They currently function as marketing and management consultants for major international companies including Bang & Olufsen, Fritz Hansen, Ecco, Bodum, and Volkswagen. Jesper is also author of Corporate Religion, a groundbreaking guide to building strong market positions. The book has topped the international bestseller list since it was first published in Denmark in 1997. It is now published in Great Britain, Sweden, Norway, Holland, Germany, and the US (Financial Times Prentice Hall). Turkey and China will follow shortly.

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Jumat, 21 Maret 2014

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  • Sales Rank: #2538007 in Books
  • Published on: 1968-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x 1.30" w x 5.90" l, 1.60 pounds
  • Binding: Paperback
  • 520 pages

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Selasa, 18 Maret 2014

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This international study of children's experiences of organized persecution, explores the Holocaust and its aftermath as prototypical social trauma. Traumatized persons' feelings of shame and guilt as well as a sense of being different may prevail, and they may attribute great power to others, seek safety in isolation, or search for a rescuer. Nevertheless, as a group, the child survivors of the Holocaust have achieved remarkable success as adults.

Drawing on the wealth of personal and interview information, the contributors create a synthesis of personal history and psychological analysis. Adult memories of traumatic childhood experiences are accompanied by discussions of their effects and by analysis of the various coping mechanisms used to establish a viable post-war existence. These accounts are distinguished by the fact that they are by and about individuals who grew up in undistinguished Christian and Jewish families; not those of prominent figures or resistance fighters or rescuers. All experienced unrest and many suffered trauma during the Nazi regime, as a result of the war, and during the post-war turbulence. An important collection for students and scholars of the Holocaust and for those professionals in a position to help surviving victims of other organized persecution, civil violence, strife, and abuse.

  • Sales Rank: #5875081 in Books
  • Published on: 1998-10-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .75" w x 5.98" l, 1.29 pounds
  • Binding: Hardcover
  • 264 pages

Review
"This is a cogent, expansive collection of research-informed treatises on the psychological experience of trauma survivors, particularly survivors of attempted social/ethnic annihilation....the work...has considerable merit."-Readings: A Journal of Reviews and Commentary in Mental Health

..."provides thought-provoking discussions worthy of careful reading."-Transcultural Psychiatry

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?This is a cogent, expansive collection of research-informed treatises on the psychological experience of trauma survivors, particularly survivors of attempted social/ethnic annihilation....the work...has considerable merit.?-Readings: A Journal of Reviews and Commentary in Mental Health

.,."provides thought-provoking discussions worthy of careful reading."-Transcultural Psychiatry

About the Author

JUDITH S. KESTENBERG was cofounder and director of the International Study of Organized Persecution of Children. Dr. Kestenberg published extensively on the topic including Children During the Nazi Reign, with Eva Fogelman (Praeger, 1994).

CHARLOTTE KAHN is a psychoanalyst in private practice. Dr. Kahn has taught at several psychoanalytic training institutes and was an Associate Professor and Director of the Marriage and Family Therapy Program at Syracuse University and Adjunct Associate Professor, Department of Psychology, City College, City University of New York. She has published numerous articles on stress, shame, guilt and other topics.

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